Download Beyond PR: Communicate Like A Champ In The Digital Age, by Cheryl D. Snapp Conner
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Beyond PR: Communicate Like A Champ In The Digital Age, by Cheryl D. Snapp Conner
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No matter how well you communicate now, Cheryl D. Snapp Conner is here to give you a no-fail guarantee: You can communicate better. You can strengthen your career, and your business can blossom through the words you speak and write, through your personal values and through the presentations you make.
Let’s face it: Press releases and email blasts no longer translate automatically into good PR and better sales. It’s time to learn how to pitch journalists smartly, understand why SEO remains so vital for business, develop a personal message that resonates, and persuade even your biggest critics.
The secret to success in business and life is good, clear communication. Beyond PR: Communicate Like A Champ In The Digital Age will teach how to do just that.
- Sales Rank: #209609 in eBooks
- Published on: 2015-02-25
- Released on: 2015-02-25
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Do yourself a favor!
By Fancy Frenchwood
I've been following Cheryl's writing as a Forbes contributor for years now. She is a superb writer with keen insight regarding business communication and effectiveness in today's technological environment. I've seen professionals with Cheryl's vast experience become stuck in the traditional method of doing things but Cheryl continues to evolve in her field of expertise always providing innovative solutions for today's business and PR challenges. Take advantage of this opportunity to learn and grow using Cheryl's proven strategies.
1 of 1 people found the following review helpful.
More genuinely helpful ideas and tips than found in books 10 times its price
By Roger C. Parker
Like her articles on the Forbes blog, Cheryl communicates a lot of actionable insights and advice in a concise, conversational tone.
She obviously organizes her ideas before writing. And, she frequently engages readers by asking questions which build bridges of understanding between her readers.
The stories and tips she shares support the title's promise. She draws upon recent examples that illustrate today's best practices contrasted to the tired practices of the past. Her sources include her fellow Forbes bloggers and agency clients.
For me, one of Beyond PR's highlights was her strongly-worded chapter, "Why Thought Leadership Matters." It contains a thoughtful analysis of what thought leadership is, and what thought leadership is not. It's a helpful reality test to all who aim to be considered a thought leader.
I also enjoyed her highly-personal chapter were her second thoughts following her discovery and republication of Amy Morin's list of "13 Things that Mentally Strong People Don't do." Her list-based blog post quickly went vital--quickly climbing to over 3, then 4 million viewers. Although it shares a positive story and asks a relevant question, it also contains a cautionary tale that every blogger should read.
I buy a lot of marketing and PR books. Unfortunately, in the past, I've purchased numerous $30 marketing and PR books which didn't offer 1/10th the practical advice found in this book.
2 of 2 people found the following review helpful.
A must read for anyone in business
By David Williams
The content of this book comes from a 30 plus year best in class expert who has trail blazed and set many standards in this industry. A must read. Worth far more than the nominal price charged. Congratulations Cheryl Snapp Conner
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